Our Story

Fei is a data analytics professional with over 15 years of experience in the financial services industry. She holds a master’s degree in Agricultural Economics and has extensive experience in new product development and risk management, emphasizing customer-centric solutions.

Fei believes that managing health is similar to managing financial risks—both require proactive solutions to maximize the benefits and minimize the risks. Her personal health challenges led her to explore supplements, including calcium for leg cramps, iron for anemia, and prenatal vitamins during pregnancy. Despite the wealth of information available, Fei struggled to find reliable and effective supplements. Many companies made unverified claims about their products, making it difficult for her to trust their effectiveness.

Derek, Fei’s husband, is a trained pharmacist with extensive knowledge of how different medicines and health products work. He holds a doctoral degree in Health Economics and Outcomes Research (HEOR), which means he studies how effective various health products are and whether they are worth the money. With over 15 years of experience in conducting large-scale research and analyzing and explaining data on the clinical and economic value of health products, Derek is passionate about the right use of dietary supplements to maintain health.

For Derek, his work is personal. He ensures that his family takes the right vitamins and supplements to address nutritional gaps and support overall well-being. His experience with his mother's osteoporosis, which required calcium supplementation, highlighted the importance of proper labeling. His mother developed hyperthyroidism due to a mislabeled calcium supplement that contained iodine. Once she switched to a correctly labeled supplement that doesn’t contain iodine, her condition improved.

Derek has always been focused on supporting his heart and metabolic wellness through food, use of supplements, exercise, and other lifestyle choices (what he calls the “FUEL” method). Upon researching supplement options, Derek noticed several challenges in today’s supplement market — from the overwhelming number of options, to how hard it can be to evaluate ingredient quality, and the fact that the level of research support often varies widely.  For everyday consumers, these challenges can create uncertainty and make it difficult to feel confident in choosing the right supplement. Along the way, Derek found a few hidden gems in the supplement market, but he still felt that none fully met his personal standards for both quality and research for his personal needs. To create a supplement that fully matches Derek’s personal criteria, Fei and Derek decided to build a company grounded in truth and facts.